Zaab Coffee Roastery
Zaab takes its name and spirit from the owner's love of travel and ecotourism, built around the Anjili tree (Parrotia Persica) — a symbol of Iranian vegetation — with a palette drawn from its autumn leaves.

Zaab Coffee Roastery — Iran, 2019
ON THE NAMING
Zaab takes its name and spirit from the owner's love of travel and ecotourism, built around the Anjili tree (Parrotia Persica) — a symbol of Iranian vegetation — with a palette drawn from its autumn leaves.
Aerial topographic forms give the identity room to expand, while each coffee line is named for a natural Iranian landmark, from Damavand to Lut.














Each coffee line named for a landmark — Damavand, Lut — turning geography into a tasting menu.
— ON THE NAMING
Identity Design · Packaging
Iran
Roastery & packaging