Flow
Flow began as Paul, a café in Rasht's Golsar Tower since 2014. A 2022 rebrand — driven by the boldness of the space itself — carried the brand to a new name without breaking faith with its existing audience.
Flow — Rasht, Iran, 2022
ON THE APPROACH
Flow began as Paul, a café in Rasht's Golsar Tower since 2014. A 2022 rebrand — driven by the boldness of the space itself — carried the brand to a new name without breaking faith with its existing audience.
Because reputation and loyalty were at stake, the rename and redesign were rolled out in careful, partial phases rather than all at once.
MOTION — Flow
A rename built in phases — protecting the audience and reputation the brand had already earned.
— ON THE APPROACH
Identity Design · Branding
Rasht, Iran
Café rebrand