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2023 \Art Direction · Branding · Environmental Design

Laico Center

Laico Center opened on the brand's 47th anniversary — six floors of retail, leisure and family life, from home goods and fashion to a fitness club, beauty centre, bookstore and seaside restaurant.

CLIENT Laico Center
YEAR 2023
LOCATION Northern Iran
SCOPE 6-story complex
Laico Center — cover

Laico Center — Northern Iran, 2023

THE BRIEF

ON THE ARCHITECTURE

Laico Center opened on the brand's 47th anniversary — six floors of retail, leisure and family life, from home goods and fashion to a fitness club, beauty centre, bookstore and seaside restaurant.

Given Laico's range, the redesign is built on the idea of the Zone: each floor its own distinct world, held together as one complex inspired by northern rice fields and coastal light.

Its architecture is inspired by northern rice fields and the softness of fabric — a fluid, interwoven form.

— ON THE ARCHITECTURE

SERVICES

Art Direction · Branding · Environmental Design

LOCATION

Northern Iran

SCOPE

6-story complex

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