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2023 \Art Direction · Branding · Environmental Design

Laico Center

Laico Center opened on the brand's 47th anniversary — six floors of retail, leisure and family life, from home goods and fashion to a fitness club, beauty centre, bookstore and seaside restaurant.

CLIENT Laico Center
YEAR 2023
LOCATION Northern Iran
SCOPE 6-story complex
Laico Center — cover

Laico Center — Northern Iran, 2023

THE BRIEF

ON THE ARCHITECTURE

Laico Center opened on the brand's 47th anniversary — six floors of retail, leisure and family life, from home goods and fashion to a fitness club, beauty centre, bookstore and seaside restaurant.

Given Laico's range, the redesign is built on the idea of the Zone: each floor its own distinct world, held together as one complex inspired by northern rice fields and coastal light.

MOTION — Laico Center

Its architecture is inspired by northern rice fields and the softness of fabric — a fluid, interwoven form.

— ON THE ARCHITECTURE

SERVICES

Art Direction · Branding · Environmental Design

LOCATION

Northern Iran

SCOPE

6-story complex

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