We design the other half.
For us, design is the art of solving the right problem.
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Half of every brand already exists. We design the other half.
"We question everything, because we think life is about solving problems."
— STUDIO NIM, BRAND BOOK 2025
Studio Nim began its work in 2014, and has since partnered with brands and organizations across many industries — helping each one expand its circle of influence.
Our philosophy is rooted in mythology, where balance between opposing forces is the source of creation and endurance. A lasting brand holds beauty, function, logic and feeling in equilibrium.
We put the pieces of a brand's puzzle together — so what emerges is not merely a picture, but a living, meaningful, effective identity.
Five ways we complete a brand.
Brand Strategy & Identity
Brand identity development · Branding consultancy · Brand research & audit · Brand architecture
Visual Identity Design & Execution
Logo & visual identity systems · Art direction · Environmental graphics & signage
Naming & Brand Language
Brand naming · Visual & verbal brand language
Packaging & Product Design
Product packaging design · Books, booklets & printed items
Brand Digital
Website design · Storytelling, video & photography · Motion graphics
One line, five stages.
Research
A precise understanding of the brand's context, its target market, audience needs and competitors.
01\Research
A precise understanding of the brand's context, its target market, audience needs and competitors.
02\Solution
Analyzing that research to find the strategic direction for the brand's visual expression.
03\Design
Translating the solution into visual language: logo, colour, form and the brand's overall experience.
04\Training
Working with the client's own team so the identity is understood and applied correctly at every level.
05\Follow-up
Reviewing results and feedback, and continuously refining for consistency and impact.
36 identities. One philosophy of balance.
Ersie Mansion
Ersie is a cultural and design project rooted in Qazvin, Iran, created around the idea of bringing heritage into contemporary life.
Laico Center
Laico Center opened on the brand's 47th anniversary — six floors of retail, leisure and family life, from home goods and fashion to a fitness club, beauty centre, bookstore and seaside restaurant.
Farocci
Farocci is shaped by the shift from Baroque grandeur to Neoclassical order — luxury defined not by embellishment, but by a deep understanding of form, material and time.
Iranian Aeropress
Iran Aeropress is Iran's official representative at the Aeropress World Championship. For 2022, Studio Nim took a surreal approach rooted in the grandeur of the Achaemenid Empire.
Dastaas
Dastaas — meaning a hand-operated mill — is the third café-bakery venture from the founders of Café Kariz and Deam, drawing on the primitive, organic forms of pottery found at Tepe Sialk.
Roganic
Roganic began with two friends' concern for the earth — high-quality, natural ingredients with the least possible residue, expressed through packaging designed to be washed and reused.
Nabat Greenhouse
Nabat began in Gilan in 2017, born from a search for a calmer life outside the capital, before opening its first plant store inside a Tehran café in 2018.
Laico
Laico is a 50-year-old brand that chose, in 2021, to rebrand without erasing its history — researching authenticity and antiquity to speak to both loyal customers and a new generation.
Iran Cosmetica
Iran Cosmetica is the country's most prestigious cosmetics, hygiene and detergent exhibition. Circular and semi-circular forms — standing in for the female form within the limits of display — became the identity's core language.
Hayk Coffee Roastery
Named after the legendary Armenian archer Hayk Nahapet, this roastery grew from a single shop to six branches across Tehran and Rasht within five years.
Genesabz
Genesabz is an online pharmacy built around athletes and sports supplements — its identity is dynamic by design, with moving components that assemble into a muscular, gender-neutral figure.
Flow
Flow began as Paul, a café in Rasht's Golsar Tower since 2014. A 2022 rebrand — driven by the boldness of the space itself — carried the brand to a new name without breaking faith with its existing audience.
Ersie Cafe
Ersie Cafe occupies the Saad al-Sultaneh Caravanserai, once owned by Haj Ismail Moazen — home to Iran's first eyeglasses café, a 120-year-old carpet, a 130-year-old piano, and a gold cup from Iran's National Committee of Museums.
Zeenow
Zeenow — meaning 'to live in the moment' — is a women's clothing brand built on minimal forms and monochrome restraint, letting luxurious fabric and detail speak for itself.
Zaab Coffee Roastery
Zaab takes its name and spirit from the owner's love of travel and ecotourism, built around the Anjili tree (Parrotia Persica) — a symbol of Iranian vegetation — with a palette drawn from its autumn leaves.
Stemoxy — Lá farrerr
Stemoxy is Pergas Teb's newest line — eyebrow, eyelash and hair treatments built on Stemoxydine, synthesized here for only the second time worldwide.
Rost Greenhouse
Rost grows apartment flowers out of Rasht, its identity built around a circle holding a tree of life — the oldest visual symbol of plant life, its branches showing how all living things connect.
Pokk Tobacco
Pokk sells hand-rolled tobacco, sourced directly from farms — with advertising prohibited, the brand had to live entirely through the product and the hands that roll it.
Netbox
Netbox began in 2016 as a digital receiver concept and grew into Android streaming boxes, released in 2018 and acquired by Harkat Aval (Hamrah Aval) in 2022.
Moringa-Emo Cosmetics
Moringa Emo brings nature's strength into modern skincare, made in the labs of Lá farrerr, one of the region's oldest cosmetics houses, built around moringa oleifera oil.
Mojamo
Mojamo is a New Zealand family business in tea, saffron and dates, importing directly from Iran, Turkey and India — including a disposable, spoon-shaped tea bag of their own design.
Lupa Bakery
Lupa — Italian for female wolf — is an Italian-style bakery café in Rasht, a second act for a bakery that first operated in Tehran as Up-Artman.
Kara E-Health Accelerator
Kara accelerates e-healthcare ventures in Iran. A 2020 redesign, shaped through repeated conversations with its members, converged on a single idea: co-creation.
Iran Jobfair
Iran Job Fair connects job seekers with opportunity and helps entrepreneurship brands grow — Studio Nim has art-directed and consulted on its identity since the fair began in 2017.
IPH (Iran Pharma)
IPH — Iran Pharma — is the region's largest pharmaceutical exhibition, running since 2014 with 500+ exhibitors and 30,000+ visitors a year.
Investage
Investage builds ventures across health, bio, food, agri, clean and fintech — mentoring, investing and building from Australia and Europe through to a new focus on Canada's innovation ecosystem.
IHIT
IHIT — Iran House of Innovation and Technology — is the country's first permanent exhibition of knowledge-driven export products, spanning 3,800 square metres since 1399 (2020).
Export Development and Technology Transfer Fund
This private fund, established in 2016 with Iran's Presidential Deputy of Science and Technology, finances the export of knowledge-based products and the transfer of advanced technology.
Dr. Fatemeh Sobhani
Dr. Sobhani has practiced aesthetic medicine for over a decade. Studio Nim's branding process — through qualitative and quantitative analysis — settled on green as her defining colour.
Deyseyfoo
Deyseyfoo began as a family sending southern Iranian dates to friends and relatives, before becoming a proper brand — named for a brave woman who helped dredge the Jabri Firth in 1964.
Exir Farm
Exir Farm makes royal-jelly skincare — an anti-aging, collagen-boosting cream built for hydration and relief from dryness and wrinkles.
DD Cream
DD Cream is a multi-purpose cream — repairing, brightening and fighting wrinkles and sun damage in a single, versatile formula built for women.
Box Startup Factory
Box is Iran's first private start-up factory, a 3,600-square-metre home for knowledge-based businesses with offices, co-working space and meeting rooms.
Box School
Box School trains graduates and new business owners across IT, HR, personal development, marketing, sales and more, as part of the wider Box Start-Up factory.
Biotex
Biotex accelerates biotechnology and medicine ventures within Sharif Innovation's district — Studio Nim handled naming, art consultancy and identity from 2018.
Arya Hadeed
Arya Hadeed, part of the MMTE Group, builds and commissions steel factories and industrial infrastructure — Studio Nim designed its identity, photography and videography in 2018.
Every project keeps its own colours and design system exactly as created for that client. The studio's own chrome — black, white and one seam — never borrows from them.
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