Laico
Laico is a 50-year-old brand that chose, in 2021, to rebrand without erasing its history — researching authenticity and antiquity to speak to both loyal customers and a new generation.
Laico — Maragheh & Tabriz, Iran, 2021
ON THE REBRAND
Laico is a 50-year-old brand that chose, in 2021, to rebrand without erasing its history — researching authenticity and antiquity to speak to both loyal customers and a new generation.
The visual identity is organized into different 'zones' that together form a city, drawing on Laico's roots in Maragheh and Tabriz, in a layered design that mirrors the brand's own layered products.
MOTION 1 — Laico
MOTION 2 — Laico
MOTION 3 — Laico
Not a new identity, but one derived from the original — reinterpreted for a new generation.
— ON THE REBRAND
Branding · Identity Design
Maragheh & Tabriz, Iran
Full rebrand, 50-year legacy