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2024 \Art Direction · Branding · Packaging · Visual Identity

Farocci

Farocci is shaped by the shift from Baroque grandeur to Neoclassical order — luxury defined not by embellishment, but by a deep understanding of form, material and time.

CLIENT Farocci
YEAR 2024
LOCATION Tehran, Iran
SCOPE Full identity system
Farocci — cover

Farocci — Tehran, Iran, 2024

THE BRIEF

ON THE PHILOSOPHY

Farocci is shaped by the shift from Baroque grandeur to Neoclassical order — luxury defined not by embellishment, but by a deep understanding of form, material and time.

A deep wine tone recalls Baroque power; an olive-leaning grey brings rational control; a warm, stone-inspired cream adds breath. The circular, interwoven mark reads as a contemporary translation of that grandeur.

MOTION — Farocci

Luxury is not defined by embellishment, but by a deep understanding of form, material, and time.

— ON THE PHILOSOPHY

SERVICES

Art Direction · Branding · Packaging · Visual Identity

LOCATION

Tehran, Iran

SCOPE

Full identity system

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