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Rost Greenhouse
Rost grows apartment flowers out of Rasht, its identity built around a circle holding a tree of life — the oldest visual symbol of plant life, its branches showing how all living things connect.
CLIENT
Rost Greenhouse
YEAR
2020
LOCATION
Rasht, Iran
SCOPE
Greenhouse brand
Rost Greenhouse — Rasht, Iran, 2020
THE BRIEF
ON THE SYMBOL
Rost grows apartment flowers out of Rasht, its identity built around a circle holding a tree of life — the oldest visual symbol of plant life, its branches showing how all living things connect.
An eye at the tree's centre, drawn from Mayan culture, marks the threshold between the inside and outside world.
A tree of life inside a circle, with an eye at its centre — the threshold between inside and out.
— ON THE SYMBOL
SERVICES
Identity Design · Packaging
LOCATION
Rasht, Iran
SCOPE
Greenhouse brand