Mojamo
Mojamo is a New Zealand family business in tea, saffron and dates, importing directly from Iran, Turkey and India — including a disposable, spoon-shaped tea bag of their own design.
Mojamo — New Zealand, 2019
ON THE ILLUSTRATIONS
Mojamo is a New Zealand family business in tea, saffron and dates, importing directly from Iran, Turkey and India — including a disposable, spoon-shaped tea bag of their own design.
The identity draws on Safavid-era Persian miniatures, particularly Reza Abbasi's human-focused, linear style, with each herbal tea illustrated around its own ingredients — one inspired by the ancient sport of Chovgan.
Safavid miniatures, reimagined tea bag by tea bag — each blend with its own illustrated story.
— ON THE ILLUSTRATIONS
Identity Design · Packaging
New Zealand
Tea, saffron & dates