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2019 \Identity Design · Packaging

Mojamo

Mojamo is a New Zealand family business in tea, saffron and dates, importing directly from Iran, Turkey and India — including a disposable, spoon-shaped tea bag of their own design.

CLIENT Mojamo
YEAR 2019
LOCATION New Zealand
SCOPE Tea, saffron & dates
Mojamo — cover

Mojamo — New Zealand, 2019

THE BRIEF

ON THE ILLUSTRATIONS

Mojamo is a New Zealand family business in tea, saffron and dates, importing directly from Iran, Turkey and India — including a disposable, spoon-shaped tea bag of their own design.

The identity draws on Safavid-era Persian miniatures, particularly Reza Abbasi's human-focused, linear style, with each herbal tea illustrated around its own ingredients — one inspired by the ancient sport of Chovgan.

Safavid miniatures, reimagined tea bag by tea bag — each blend with its own illustrated story.

— ON THE ILLUSTRATIONS

SERVICES

Identity Design · Packaging

LOCATION

New Zealand

SCOPE

Tea, saffron & dates

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