Ersie Cafe
Ersie Cafe occupies the Saad al-Sultaneh Caravanserai, once owned by Haj Ismail Moazen — home to Iran's first eyeglasses café, a 120-year-old carpet, a 130-year-old piano, and a gold cup from Iran's National Committee of Museums.

Ersie Cafe — Iran, 2019
ON THE CRAFT
Ersie Cafe occupies the Saad al-Sultaneh Caravanserai, once owned by Haj Ismail Moazen — home to Iran's first eyeglasses café, a 120-year-old carpet, a 130-year-old piano, and a gold cup from Iran's National Committee of Museums.
Handmade eyeglasses, a Moazen family trade, became part of the visual identity itself — its forms echoing the caravanserai's arched halls, in cream and green.
MOTION 1 — Ersie Cafe
MOTION 2 — Ersie Cafe

























Handmade eyeglasses, an inherited craft, become part of the brand's own visual language.
— ON THE CRAFT
Branding · Identity Design · Packaging
Iran
Historic caravanserai café