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2019 \Branding · Identity Design · Packaging

Ersie Cafe

Ersie Cafe occupies the Saad al-Sultaneh Caravanserai, once owned by Haj Ismail Moazen — home to Iran's first eyeglasses café, a 120-year-old carpet, a 130-year-old piano, and a gold cup from Iran's National Committee of Museums.

CLIENT Ersie Cafe
YEAR 2019
LOCATION Iran
SCOPE Historic caravanserai café
Ersie Cafe — cover

Ersie Cafe — Iran, 2019

THE BRIEF

ON THE CRAFT

Ersie Cafe occupies the Saad al-Sultaneh Caravanserai, once owned by Haj Ismail Moazen — home to Iran's first eyeglasses café, a 120-year-old carpet, a 130-year-old piano, and a gold cup from Iran's National Committee of Museums.

Handmade eyeglasses, a Moazen family trade, became part of the visual identity itself — its forms echoing the caravanserai's arched halls, in cream and green.

MOTION 1 — Ersie Cafe

MOTION 2 — Ersie Cafe

Handmade eyeglasses, an inherited craft, become part of the brand's own visual language.

— ON THE CRAFT

SERVICES

Branding · Identity Design · Packaging

LOCATION

Iran

SCOPE

Historic caravanserai café

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