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Lupa Bakery
Lupa — Italian for female wolf — is an Italian-style bakery café in Rasht, a second act for a bakery that first operated in Tehran as Up-Artman.
CLIENT
Lupa Bakery
YEAR
2021
LOCATION
Rasht, Iran
SCOPE
Bakery café
Lupa Bakery — Rasht, Iran, 2021
THE BRIEF
ON THE NAME
Lupa — Italian for female wolf — is an Italian-style bakery café in Rasht, a second act for a bakery that first operated in Tehran as Up-Artman.
Wolves and squirrels, drawn by hand to match the brand's handmade products, carry a sense of intimacy and collective life rather than solitude.
MOTION — Lupa Bakery
A female wolf and her circle — wildlife standing in for the intimacy of a handmade bakery.
— ON THE NAME
SERVICES
Branding · Identity Design · Packaging
LOCATION
Rasht, Iran
SCOPE
Bakery café