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2020 \Identity Design · Packaging

Deyseyfoo

Deyseyfoo began as a family sending southern Iranian dates to friends and relatives, before becoming a proper brand — named for a brave woman who helped dredge the Jabri Firth in 1964.

CLIENT Deyseyfoo
YEAR 2020
LOCATION Bushehr, Iran
SCOPE Date products brand
Deyseyfoo — cover

Deyseyfoo — Bushehr, Iran, 2020

THE BRIEF

ON THE NAME

Deyseyfoo began as a family sending southern Iranian dates to friends and relatives, before becoming a proper brand — named for a brave woman who helped dredge the Jabri Firth in 1964.

Kufic-inspired curves run through the identity, echoing women's hair, sea waves and the date palm groves of Tangestan where much of the harvest is grown, in warm, southern-toned colour.

Named for a woman who once helped move a river — curves that echo hair, waves, and palm groves alike.

— ON THE NAME

SERVICES

Identity Design · Packaging

LOCATION

Bushehr, Iran

SCOPE

Date products brand

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