IPH (Iran Pharma)
IPH — Iran Pharma — is the region's largest pharmaceutical exhibition, running since 2014 with 500+ exhibitors and 30,000+ visitors a year.
IPH (Iran Pharma) — Iran (MENA region), 2023
ON THE PHILOSOPHY
IPH — Iran Pharma — is the region's largest pharmaceutical exhibition, running since 2014 with 500+ exhibitors and 30,000+ visitors a year.
Following Paracelsus's line that medicine is an art as much as a science, the redesigned logo stays minimal while poster work draws on the altar forms of Mosalla's own architecture — green for medicine, orange for life.
MOTION — IPH (Iran Pharma)
Medicine is not just a science, but an art — the idea behind every line of the redesign.
— ON THE PHILOSOPHY
Identity Design · Environmental Graphic Design
Iran (MENA region)
500+ exhibitors, 30,000+ visitors