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Pokk Tobacco
Pokk sells hand-rolled tobacco, sourced directly from farms — with advertising prohibited, the brand had to live entirely through the product and the hands that roll it.
CLIENT
Pokk Tobacco
YEAR
2019
LOCATION
Iran
SCOPE
Tobacco brand
Pokk Tobacco — Iran, 2019
THE BRIEF
ON THE SYMBOL
Pokk sells hand-rolled tobacco, sourced directly from farms — with advertising prohibited, the brand had to live entirely through the product and the hands that roll it.
Hands became the brand's central symbol, and Pokk itself grew into less a business and more an idea: friendship, built around the ritual of a well-rolled cigarette.
Hands, not headlines — a brand built to live inside a ritual, not an advertisement.
— ON THE SYMBOL
SERVICES
Identity Design · Packaging · Art Direction
LOCATION
Iran
SCOPE
Tobacco brand