Hayk Coffee Roastery
Named after the legendary Armenian archer Hayk Nahapet, this roastery grew from a single shop to six branches across Tehran and Rasht within five years.
Hayk Coffee Roastery — Tehran & Rasht, Iran, 2017 – 2022
ON THE NAME
Named after the legendary Armenian archer Hayk Nahapet, this roastery grew from a single shop to six branches across Tehran and Rasht within five years.
The logotype channels Hayk's strength; each product line borrows numbers and colours from basketball jerseys, while regional lines are illustrated with characters drawn from local culture, dress and craft.
A mythical archer's strength, translated into a logotype built for a growing brand.
— ON THE NAME
Art Direction · Identity Design · Packaging
Tehran & Rasht, Iran
6 branches, 10+ resellers