Zeenow is a women’s clothing brand that arose from an audience’s need for elegant clothes. This word means “to live in the moment”, so minimal forms were designed. Also, due to the use of luxurious fabrics and clothes with many details, simplicity and monochromatic design are highly valuable. The color of the visual identity is black, which complements the different colors of the brand’s products. In addition, we have used black ribbons in the collection’s identity and shopping bags.