Micro-roasteries around the world possess special themes; Zaab is not an exception. Its main theme is based on the business owner’s personal interests in traveling and ecotourism. Thus the main element of this brand has been chosen from the Anjili tree with the scientific name Parrotia Persica. This is the symbol of Iranian vegetation. Brand colors are taken from its leaves in the fall. In designing Zaab, we utilized aerial topographic maps because these forms are abstract and expandable. Also, the environmental concerns of the brand resulted in employing well-worn containers in its architecture. The name of each coffee line is inspired by Iranian natural attractions like Damavand and Lut.