As the result of the two friends’ lifestyles and concerns, Roganic is about loving the earth and conserving nature’s legacy. Their concerns are about high-quality, natural, non-chemical, and non-preservative ingredients, and the least residue. Roganic applies all these concepts to its product packaging. Roganic products’ features are washable packaging, protective covers for containers in the form of recycled and washable tubes, and the use of natural colors and fabrics in packaging. The products are divided into four categories: oils, aromatic materials, fragrances, skincare, and healthcare products.