They started their business in Gilan province in 2017. Nabat’s first idea was getting away from the center of economic activities in the capital, and also having a simpler and calmer lifestyle. Their friends have been reminded of the importance of plants in city life since then. In 2018, Nabat opened its first specialized plant store in a Tehran cafe, UpArtMaan. In designing Nabat three figures have been used found on the ancient earthenware of Tepe Sialk in Kashan. They represent brand owners alongside earth, germination, and nature.