The fifth international exhibition on cosmetic, hygiene, detergent products and related industries (Iran Cosmetica) is the most prestigious exhibition in this field with the support of the Food and Drug Organization, the Iranian Association of Detergent, Hygienic and Cosmetic Industries of Iran, and the Association of Importers of Cosmetic and Perfumery Products of Iran. On January 2, 2024, Rasayesh Company held an event in collaboration with professional and scientific associations in the cosmetics and health fields. Considering that cosmetic products are the focus area of this exhibition and the consumers of these products are mostly women, we have incorporated circular and semi-circle female forms, which is due to the limitation of displaying the main forms of the female body, and from these forms to The symbolic face is displayed. Circular and semi-circular forms are used linearly and minimally, and the combination of these basic forms has become the main pattern of visual identity. Also, because the audience is mostly young people, modern design and trendy colors have been used. Due to the fact that in the exhibition we see products with different colors and scents. On the other hand, cosmetic companies have variety in their products and special essences and perfumes in their products. In the visual identity, we have used a variety of colors to remind us of special cosmetics, health products, essential oils and distinct and different colors. According to the interactive model of the exhibition, the visual identity can be expanded in all aspects. It is designed according to communication platforms and environmental graphic design.