This business was started in 2016. Its brand name is taken from a mythical Armenian figure ‘Hayk Nahapet’. He was a legendary archer who founded the Armenian nation. Despite his power he betoken harvest, growth, and fertility; development and independent growth. It has achieved remarkable progress in its first five years of existence: 6 branches in Tehran and Rasht, plus more than 10 added-valued resellers in other cities in the first five years. From 2016 to 2021, Studio Nim worked with them in branding and visual brand identities. In order to show Hayk’s masculinity and might, we designed the logotype of their brand based on Hayk’s characteristics. For designing each product line we used famous basketball player numbers and sportswear colors. The characters of the special lines were inspired by the culture, art, and clothes of their own regions. This is because of their taste, smell, and origin. They were chosen to be women as it enables us to present their specific region’s features better. The designs are collinear with many details; each colored with national colors, which are performed simply.