Paul restaurant cafe started in Golsar Tower in Rasht in 2014, and after four years of operation, established Paul Lounge In 2022, due to the same brand name, the owners decided to rebrand, therefore Paul’s name was changed to Flow. This name was chosen due to the boldness of the ambiance in this cafe restaurant. Considering this issue, the brand’s visual identity was designed innovatively. Our main challenge in this project was to change the brand name, design, and branding. This is because we wanted to do the least damage to the brand’s audience, reputation, and human capital. Due to this issue, design and branding elements were completed in phases and partially.