Kara is an accelerator in the field of e-healthcare. In 2018, it started its activities to play a role in Iranian healthcare ecosystem. Studio Nim redesigned Kara’s visual identity in 2020. To do this, we borrow from individual, community, communication, and society. Several meetings with impressive members resulted in the concept of ‘co-creation’. It plays a prominent role in both the design and the brand by including it in their slogan: “co-creation, the beginning of change”. We have used blue in the brand color palette to express innovation, intelligence, and knowledge.