One of the biggest events of the pharmaceutical industry and related industries, which started in 2014, is the Iran Pharma exhibition. With 500+ exhibitors and 30,000+ visitors every year, IRANPHARMA EXPO is the biggest pharmaceutical event in the MENA region. This exhibition aims to showcase the pharmaceutical industry. It will present the latest developments and achievements of the pharmaceutical industry, familiarize them with upcoming markets, and create the necessary platform. Created to transfer technical knowledge. As Paracelsus says, “Medicine is not just a science, but an art” that combines science with creativity and ultimately saves lives. As a result, this artistic view has been applied to the design. As part of Iran Pharma’s logo redesign, we aimed to design the logo as minimally as possible using medical and pharmaceutical concepts. We also depicted relevant treatment symbols. Green and orange are the colors used in this visual identity, where green symbolizes medicine and treatment, and orange signifies passion for life. To represent the function of medicine in saving people, the poster was designed based on altar forms in Mosalla architecture (as an event venue) and the function of medicine.